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    The MedSpa Bait-and-Switch

    The MedSpa market in Portland, Oregon is not unlike other markets.  There are a handful of reputable physicians practicing. And then there's the blitz of the untrained. MedSpas that inundate you with nauseating marketing on radio, television and billboards. When you dig deeper, a universal truth emerges:

    If a MedSpa is aggressively advertising itself, it's likely run by someone with no formal training in facial cosmetic surgery.

    Why is that important? Despite the inherent risks of going to a practitioner whose sole credentials are tantamount to "I stayed at a Holiday Inn last night", you have to realize that there's also a risk with their advertising methods.  Since their only source of income is the MedSpa (unlike formally trained MDs who actually have a practice), these aggressive advertisers will do anything to get you in.

    How do these MedSpas reel you in?  One way is with free services.  With the popularity of community purchasing websites like Groupon, Living Social and Google Offers, you also see abuses. Recently, a local MedSpa run by non-medical "professionals" advertised with one of these sites for Botox. You could purchase Botox at some discount, only to learn that the amount that you're able to purchase could barely treat one wrinkle. Since you're there, and your money has been committed, and you have a needle in your face, you then consent to purchasing the remainder of the product needed for a full treatment.

    That's a bait-and-switch.  Reputable MedSpas don't do this.  If you need some guidance on what's reputable, check out my previous blogpost. More than ever, you've got to be careful where you go. If you don't, you'll feel like a fish out of water.

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